Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your business. You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase online. Learn how to make use of fear, depression, the myth of “less is more”, first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of digital marketing tools that will support your online goals, from hijacking the mind of your audience, improving the reach of your products or automating almost every task in your business, to performing your own website technical audit and creating high-quality assets for a fraction of the cost you would be charged by a professional digital marketer. The evolution of digital marketing has less to do with brands themselves, but more about the new opportunity to make several choices.
This book demonstrates how to utilize psychology, relevant tools, and human bias to attract more followers and execute more effective digital marketing campaigns. What You Will Learn in This Book:
1.The book comprises the aspect of using psychology and human bias to influence purchase and engagement. You will learn about the tools and technology that is implemented to disrupt the market and beat your competitors.
2.Learn about the importance of SEO technical audits, including Google Search Console, Screaming Frog, SEO Powersuite, Siteliner, Responsinator, BuiltWith, WordPress Plugin Checkers, Theme Checker, Wayback Machine, YouGetSignal, Is.banned, Redirection, Back-ups, Page Speed Optimisation, and many more.
3.Learn about tools for building your own website with hosting, domain, CMS, themes, and plugins.
4.Outsourcing platforms have changed everything, making it easy for entrepreneurs …