Phrases like “player privacy” and “opt-in” not in this vocabulary
Doing the rounds of casinos and portals this week was an offer to buy or trade player databases which clearly illustrates the need for a tougher official stance on the spam-merchants who create and sell these lists to email marketers, often without asking whether the players want to be “traded” or “bought”.
Daniel Bratt of Global Max Media.com is just one of a legion of salesmen working at getting as many online gamblers on their lists as possible. And it is clear from the content of the circular that although “opt-ins” (folks who agree to receive this stuff) are at a premium, the marketers are more concerned with incorrect email addresses than they are about sending out unsolicited marketing emails.
A recent US consumer survey carried out by the respected eMarketer company showed that 73 percent of American consumers are angry and frustrated at the continual bombardment of unsolicited marketing emails, and would like to see significantly tougher anti-spam measures.
The list-hunters described here, who boast an online gambler list of 4 million names are a good example of why they feel this way.
International Gaming & Entertainment Expo – IGE
There’s a new game in town and it is the IGE Expo, International Gaming & Entertainment. In an era when conferences dot the industry landscape and are held in venues from Toronto to Singapore professing to continuously inform and educate attendees, complemented by the latest technology and advancements on display by exhibitors, too many have become destinations for networking with a repetitive theme. That has led to a new and exciting partnership between one of the most sought after speakers for these conferences internationally and his organization with …